Case Study: Domain Finder for G-Sheets
Building a Cost-Effective Lead Generation Engine with the "Domain Finder" Google Sheets Feature
Overview
Jerdon Johnston, Dux Prana LLC
Dux Prana, LLC, a consultancy specializing in optimizing business operations and lead generation strategies, partnered with custom software expert Bryce Chamberlain of Tech by Bryce (https://techbybryce.com) to solve a critical pain point: the high cost and complexity of enterprise-grade lead enrichment tools.
The result of this collaboration is Domain Finder, a custom, AI-powered feature integrated directly into Google Sheets, designed to dramatically reduce the reliance on expensive services like Clay and ZoomInfo.
The Challenge: High-Cost Lead Enrichment
In the competitive landscape of business development, generating high-quality lead lists is essential. However, the tools required to enrich these lists—specifically, to reliably find corporate domains from names and company data—often come with prohibitively high monthly subscriptions and per-lookup fees.
Clients of Dux Prana frequently struggled with:
Cost Overruns: Large-scale list enrichment quickly exhausted budget limits on platforms like Clay and ZoomInfo.
Workflow Fragmentation: Exporting, processing, and re-importing data across multiple platforms was time-consuming and prone to errors.
Scalability Issues: Efficiently handling lead lists in the tens of thousands required automated, bulk processing capabilities that were both fast and affordable.
The Solution: The "Domain Finder" Feature
Example of domain finder in action
Dux Prana defined the need: a single, self-contained solution that could efficiently process raw lead data and append accurate domain names. Tech by Bryce engineered the Domain Finder feature, a powerful Google Sheets add-on that leverages advanced AI and structured data processing.
Key Feature Highlights:
Bulk TSV Processing: The feature is optimized to accept and process lead lists in bulk using the Tab-Separated Values (TSV) format, allowing for quick ingestion and export of massive datasets.
AI-Powered Domain Matching: Utilizing sophisticated algorithms, the feature analyzes raw lead data (names, company details) and accurately predicts and verifies the corresponding corporate domain, achieving a high degree of accuracy at a fraction of the cost of commercial APIs.
Direct Google Sheets Integration: By living directly inside Google Sheets, the tool streamlines the entire enrichment workflow, eliminating the need to transfer files between platforms.
Strategic Synergy and Value Proposition
The Domain Finder feature, developed by Bryce Chamberlain and tested/integrated by Dux Prana, delivers a powerful, low-cost alternative to market leaders.
Derrick-App, a great cost effective altnerative to Clay or ZoomInfo
Furthermore, the Domain Finder is engineered to work in tandem with the Derrick-App (https://derrick-app.com/) ecosystem. By using these tools in combination, clients can unlock more value and create a lead pipeline superior in both cost-efficiency and workflow integration compared to relying solely on traditional platforms like Clay or ZoomInfo. This integration provides a sustainable, scalable foundation for long-term growth and lead strategy.
Need to Build a Leads List and Save Money?
If your organization is looking to build high-quality leads lists and save money compared to expensive platforms like Clay or ZoomInfo, the expertise of Dux Prana can help you implement this cost-saving strategy.
Connect with Jerdon today to get support.