1. Core Brand Identity
Creative North Star: "The Architectural Monolith"
Aesthetic: Clean, Technical, Authoritative, Timeless.
2. Design Tokens (Root Variables)
Color Palette
3. Component Specifications
We use Roboto for narrative/context (Headings, Body). We pair it with Roboto Mono for precision/data (KPIs, Tables, UI Links, Buttons).
Heading 1 - Strategic Vision
Heading 2 - Implementation Phase
Heading 3 - Core Objectives
This is standard body copy. It is designed to be highly readable, scaling beautifully across devices. Dux Prana values clear communication, and our typography reflects that commitment. This is what a link looks like.
Callout Box
Interactive Elements (Buttons)
Buttons execute actions. Primary CTAs are ALWAYS Dux Black. Buttons respect strict radius (4px), uppercase transforms, and Mono typography.
Information Architecture (Cards)
Cards group data into architectural monoliths with standard soft radiuses (8px) and subtle shadowing.
Standard Data Card
Ideal for listing services, team members, or standard data points. Clean borders and white backgrounds form the structural base.
Highlight Card
Utilize the sepia background to draw the user's eye to premium offerings, critical alerts, or highlighted strategic insights.
4. Design Rules (Enforcement Check)
- Use Roboto for narrative/context (Headings, Body).
- Use Roboto Mono for precision/data (KPIs, Tables, UI Links, Buttons).
- Primary CTAs are ALWAYS Dux Black (mapped to Text Primary).
- Highlights for metrics use Sepia Light background.