How to Conduct a Competitor Analysis in 2025

A competitor analysis is more than just knowing who your rivals are. In today's dynamic market, it's about understanding their strategies, their strengths, and their weaknesses to find your own competitive advantage. A modern competitor analysis goes beyond a simple feature comparison and dives into messaging, pricing, and customer experience.

1. Identify Your Competitors: Start with a broad view. Who are your direct competitors (those selling a similar product to the same audience)? Who are your indirect competitors (those solving the same problem with a different solution)?

2. Analyze Their Online Presence: Look at their website, social media, and content marketing. What is their core message? What channels are they most active on? How do they engage with their audience?

3. Evaluate Their Product & Pricing: Get hands-on with their product. Sign up for a free trial or schedule a demo. How is their user experience? What features do they highlight? Analyze their pricing model and any discounts or tiers they offer.

4. Review Their Customer Feedback: Check out online reviews, social media comments, and forums. What are customers saying about them? What are the common complaints or compliments? This is where you can find the opportunities to differentiate yourself.

5. Find Your White Space: Based on your analysis, identify what your competitors are not doing well or what needs are not being met. This "white space" is your opportunity to build a unique product and a compelling brand.