Product Management & Research
Building the right thing is just as important as building it correctly. We take a research-first approach to ensure your product strategy aligns with market needs and founder goals.
Strategy & Discovery
We deep-dive into market research, user personas, and competitive landscapes to define a clear product roadmap.
Iterative Refinement
We believe in constant feedback loops. We measure, analyze, and pivot strategy in real-time to maximize ROI.
Expert Project Management
Most project management fails because it’s too rigid. We provide unique support that acts as a lubricant for your organization, not a bottleneck.
Our Ecosystem Expertise:
- Atlassian (Jira/Confluence): Deep-level configuration for agile teams.
- Microsoft 365 / Planner: Leveraging the tools you already pay for.
- Custom Frameworks: Bespoke systems designed for your specific team size.
The Flexible Framework
| Focus Area | The Rigid Agency Approach | The Dux Prana Method |
|---|---|---|
| Process | Forced adherence to a proprietary "system" | Adapting to your team's natural workflow |
| Communication | Automated, impersonal status reports | Human-led, high-touch strategic updates |
| Planning | Static roadmaps built months in advance | Dynamic roadmaps that evolve with AI/Market shifts |
| Implementation | Hand-off at completion | Embedded partnership and iterative support |
Eliminating Operational Friction
Founder fatigue is often caused by the mental load of keeping track of dozens of moving parts. We provide the expert oversight required to ensure nothing falls through the cracks, allowing you to focus on high-level growth.